Tag Archives: multichannel

The Digital Collaboration Playbook of 13 Retail Leaders

Posted on September 24, 2014 by bermanevansretail

The latest issue of Shopper Marketing includes the “Shopper Marketing Digital Collaboration Playbook.” This is the Path to Purchase Institute’s: “first attempt to catalog the numerous ways that top retailers are using new tools to communicate with shoppers along the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Revitalizing the Mall

Posted on September 22, 2014 by bermanevansretail

As we have reported before (see this post, for example): “Shopping centers remain very popular in the United States — in the face of strong competition from online retailing and stores not located in shopping centers. However, this strength varies … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 4 Comments

CSA’s State of the Industry: 2014

Posted on September 17, 2014 by bermanevansretail

Chain Store Age has just published its 2014 “State of the Industry” issue. Click the image to see the special section on the status of retailing. Lots of things are happening. Included are data on the top 100 retailers.   … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 2 Comments