Tag Archives: multichannel

Segmenting Holiday Shopper Behavior

Posted on November 14, 2017 by bermanevansretail

Although many people now begin their holiday shopping early, others do not. Segmenting holiday shopper behavior is important for retail success during the holiday season. According to Dani Cushion,  Chief Marketing Officer of Cardlytics, there are four holiday consumer shopping segments: … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Oracle Partners with Retailers

Posted on November 2, 2017 by bermanevansretail

Oracle provides a range of software capabilities. And Oracle partners with retailers on a regular basis.   Oracle Partners with Retailers Check out this video overview of Oracle Retail.   Now, look at these specific retail video examples from Oracle. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing, Uncategorized | Tagged , , , , | Leave a comment

Holiday Season 2017: Top Shopper Priorities

Posted on October 18, 2017 by bermanevansretail

Due to improvements in the economy, early forecasts point to a good 2017 holiday shopping season. Nonetheless, retailers still must be prepared for these two factors. One, what are shopper priorities? Two, how much will online shopping grow? The first … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment