Tag Archives: mobile shopping

Video and Social Media Are Big in the Mobile Era

Posted on February 28, 2015 by bermanevansretail

According to JWT Intelligence’s Hallie Steiner: “Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market — in … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 2 Comments

What Happens Online Every Minute?

Posted on January 26, 2015 by bermanevansretail

Our Internet activity keeps on increasing. So what do we do online most often? As Tech Spartan puts it: “The Internet is a wonderful thing, a thing of knowledge and power but also a thing of beauty and inspiration. We … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Better Understanding Hispanics: Ad Age’s 2014 Fact Pack

Posted on August 21, 2014 by bermanevansretail

There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — market segment for marketers. One good resource for understanding and … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment