Tag Archives: mobile shopping

The Importance of Digital Tools During the Shopping Process: A Global Study

Posted on December 10, 2012 by bermanevansretail

As eMarketer reports: “Consumers have different expectations and preferences for customer service depending on where they are in the purchase journey and the types of questions they have. A 2012 global customer experience study sponsored by Capgemini found that social media … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Ten Consumer Trends for 2013

Posted on November 30, 2012 by bermanevansretail

Trendwatching.com regularly examines trends going on around the world. It has just uploaded its report “10 Crucial Consumer Trends for 2013.” Click on the image to access the top ten consumer trends for 2013.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

Online Versus Store Preferences (Attitudes)

Posted on October 5, 2012 by bermanevansretail

How do shoppers feel about online versus store shopping? This infographic from Lab42 gives some good insights. Linked to Mashable

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment