Tag Archives: merchandising

Mobile Media and Comparison Shopping

Posted on May 24, 2013 by bermanevansretail

We know that consumers do more comparison shopping than ever before — both online and in the store. To get an idea of how much comparison shopping through mobile media has grown, take a look at the following data and … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

Demonstrating Freshness at a McDonald’s in Warsaw, Poland

Posted on May 22, 2013 by bermanevansretail

A positive — and distinctive — company image is essential to retail success. For McDonald’s, this means utilizing a lot of creative promotional techniques. At McDonald’s Warsaw, “advertising meets street-art in its latest street marketing operation in Poland.” Watch the … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment

Zappos and Customer Service

Posted on May 21, 2013 by bermanevansretail

Zappos is highly regarded for its excellent customer service and motivated employees. Zappos’ goal is to “wow” its shoppers. As Barry Glassman, writing for Forbes, puts it: “Knowing what clients want and developing ways to meet those needs is the basis … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment