Tag Archives: merchandising

McDonald’s: Healthier Menu Still a Work in Progress

Posted on September 27, 2013 by bermanevansretail

Despite its addition of fruit in children’s meals and other attempts at offering a healthier menu, McDonald’s receives a regular barrage of criticism from consumer and parent groups. It is, after all, still a fast-food chain — and the most … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 3 Comments

Abusive Behavior by Customers: The Downside of a Liberal Return Policy

Posted on September 25, 2013 by bermanevansretail

We know that shoppers have high expectations with regard to company return policies. They want the returns to be easy and convenient, the terms of the returns to be liberal, and refunds/exchanges to be quick. Return policies often come up … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

LexusNexis Study on Fraud

Posted on September 22, 2013 by bermanevansretail

The 5th annual LexisNexis True Cost of Fraud Study was recently released. Fraud is quite costly for merchants — in terms of both lost sales and consumers’ reluctance to shop at retailers where they have been burned. According to the … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues | Tagged , , , , , , , , , | 1 Comment