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Tag Archives: McKinsey
E-Tailing in China: A McKinsey Video
E-tailing is becoming much more popular in China. Take a look at this video clip from McKinsey & Company.
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged China, customer expectations, E-tailing, McKinsey, multichannel, trends, video
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What Retailers Need to Do to Thrive in the Years Ahead
As they plan for the future, retailers have many challenges to meet. In a new report, Ian MacKenzie, Chris Meyer, and Steve Noble of McKinsey & Company identify five key trends: “demographic changes, multichannel and mobile commerce, personalized marketing, the distribution … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer loyalty, customer service, future, global, McKinsey, opportunity, planning, strategy, tips, trends
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