Tag Archives: marketing

What Do You Think About This New Chipotle Campaign?

Posted on September 21, 2013 by bermanevansretail

Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow on a journey to bring real food back to the people. Play … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 4 Comments

Marketing Practices and Small Businesses

Posted on March 7, 2013 by bermanevansretail

Small businesses have different goals and needs as compared to larger firms — not to mention budgetary constraints — when it comes to their marketing practices. As reported by eMarketer: “Small-business owners (SBOs) are a diverse bunch that includes more … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | Leave a comment