Tag Archives: marketing

Free Marketing Tools from Credit Card Companies

Posted on April 26, 2016 by bermanevansretail

Click on the image below to see some of the many marketing resources that American Express offers to the retailers that accept an American Express card.   Click on the image below to see some of the many marketing resources … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | Leave a comment

Zarb Students Do Well in the 2015 Collegiate Effies’ Target Challenge

Posted on June 22, 2015 by bermanevansretail

Under the supervision of Dr. Songpol Kulviwat, one of the Hofstra University, Zarb of School of Business student teams earned semi-finalist status in the ©2015 Collegiate Effie Awards Target Brand Challenge: “Congratulations on your entry, ‘Perfect Spot,’ being selected as … Continue reading →

Posted in Careers in Retailing | Tagged , , , , , , , , , , | 1 Comment

Clever Uses of Instagram

Posted on July 24, 2014 by bermanevansretail

Instagram is a rapidly growing social media site, particularly among younger people: It “is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 3 Comments