Tag Archives: Joel Evans

Better Communicating with Loyal Customers

Posted on April 7, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “Better Communicating with Loyal Customers” by Joel R. Evans and Barry Berman    In this post, we resume our discussion about gaining more loyalty and patronage from current customers. The focus is on communicating with ongoing customers. … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

A Small Business Guide: Using Database Marketing to Target Loyal Customers

Posted on March 1, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “Using Database Marketing to Target Loyal Customers” by Joel R. Evans and Barry Berman   As we noted last month, too many firms concentrate on how to woo new customers and do not pay enough attention to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

The Importance of Repeat Customers

Posted on February 5, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “The Importance of Repeat Customers” by Joel R. Evans and Barry Berman   Too many retailers concentrate on how to woo new customers and, thus, they do not pay enough attention to what they can do to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments