Tag Archives: information

The Importance of Digital Tools During the Shopping Process: A Global Study

Posted on December 10, 2012 by bermanevansretail

As eMarketer reports: “Consumers have different expectations and preferences for customer service depending on where they are in the purchase journey and the types of questions they have. A 2012 global customer experience study sponsored by Capgemini found that social media … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Understanding Pre-Purchase Shopping Behavior

Posted on November 28, 2012 by bermanevansretail

It is essential that retailers understand the pre-purchase shopping process in which consumers engage. So, take a look at this infographic.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Tips for Cash Flow Management

Posted on November 9, 2012 by bermanevansretail

Cash flow management can make or break a retailer. If money is pouring out (expenditures) much faster than it is coming in (receipts), then there is major trouble ahead. Click the image for several cash flow tips.  

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment