Tag Archives: infographic

Market Research for Small and Medium Retailers

Posted on May 9, 2016 by bermanevansretail

Research is as important for small and medium-size enterprises (SMEs) as for larger retailers. But the SMEs often may have less experience in gathering and analyzing information. Consider these observations from Surveygoo founder Neil Carey: “When it comes to your … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 2 Comments

How Online Retail Continues to Evolve

Posted on May 5, 2016 by bermanevansretail

Even though online retailing has been around for a while, it is nowhere close to peaking. There are many avenues for growth, and various changes in online retailing practices under way. As Dave Chaffey observes for Smart Insights: “Online retail … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments

The Science (?) of Retail Security

Posted on April 6, 2016 by bermanevansretail

As been been reported so many times, retail security — both in-store and online — has become a major issue for millions of companies around the world. (see, for example, 1, 2, 3) Very recently, EarthLink noted this about security: “Our … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , | 3 Comments