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Tag Archives: good behavior
The Good, the Bad, and the Ugly of Social Media
Recently, I did a full-length radio interview with Dr. Suzanne Phillips for her CoSozo Psych Up Show on the topic of social media. We talked about the good, the bad, and the ugly aspects of social media — including a … Continue reading
More Retailers Doing Well by Doing Good
Retailer success and involvement in socially desirable projects are not incompatible. In fact, support for the community is at the core of many retailers’ strategies. As Jonathan Lee reports for Retail Touchpoints: “The cross-pollination between corporations and non-profit organizations has produced … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged customer loyalty, doing good, entrepreneur, ethics, experiential retailing, good behavior, Retail Touchpoints, success, tips, TOMS, Warby Parker
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