Tag Archives: global

McDonald’s Shifting Gears

McDonald’s is revamping its global strategy in hopes of stimulating sales and profits. Some of its planned changes are substantial. In January 2017, McDonald’s announced that it was selling a majority stake in its Chinese business. Given the huge size … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Worldwide Growth in Restaurant Loyalty Programs

Some restaurants have had customer loyalty programs for years; others are newer to the game. In any event, restaurants globally are more involved with customer loyalty programs than ever before. However, although customer enrollment is growing; many people don’t actively … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

How the World’s Population Is Changing

For many large retailers, understanding the shifts in the global population is imperative. Take a look at this video to learn more.    

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment