Tag Archives: franchisee

Dunkin’ Donuts: Social Media Support for Franchisees

Posted on May 29, 2013 by bermanevansretail

Dunkin’ Donuts is a big believer in social media. Take a look at its Twitter, Facebook, and YouTube pages. The corporate office at Dunkin’ Donuts does a lot of the heavy lifting for social media, so franchisees do not have … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment

Top 2012 Global Franchising Companies

Posted on July 23, 2012 by bermanevansretail

Each year, Franchise Direct compiles a list of the top 100 franchising companies around the world. Click the icon to access the most recent report.

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment

Lessons for Franchisors About Social Media

Posted on June 24, 2012 by bermanevansretail

Franchise operators have learned a lot about the uses of social media. As Jason Daly notes in Entrepreneur: “Some new franchise systems are so heavily invested in social media that it’s a required part of the business. Cathy Deano and … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , , | Leave a comment