Tag Archives: Facebook

New Data on Retailers and Social Media

Posted on April 14, 2013 by bermanevansretail

As we have noted before, many retailers are active — and popular — users of social media. But, they are not necessarily using social media to drive revenues. eMarketer reports that: “Even as fewer ‘buy now’ and ‘add to cart’ … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

“Sorry, Kim Kardashian, Wal-Mart Is More Popular Among the Facebook, Twitter Crowd”

Posted on March 3, 2013 by bermanevansretail

The above title of a recent Forbes article may seem quite surprising. After all, the Karadashians are major celebrities in the social media world. And Wal-Mart is, well, a 50+ year-old company. 🙂 As Barbara Thau writes for Forbes: “It … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

The Popularity of Leading U.S. Retailers at Social Media Sites

Posted on February 13, 2013 by bermanevansretail

Retail Customer Experience recently looked at the popularity of U.S. retailers across several social media platforms. Interestingly, the top 10 retailers differ greatly by social media site. For example, although Wal-Mart has the most likes at Facebook, it is not even in … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment