Tag Archives: entrepreneur

Tips for Better Store Branding

Posted on November 11, 2012 by bermanevansretail

Properly conveying the retailer’s name — its positioning strategy — is essential for long-term success. As noted at the Fresh Web site (from Manthan Systems, a business intelligence firm): “What’s the first name that comes to your mind when you … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , | Leave a comment

Tips for Cash Flow Management

Posted on November 9, 2012 by bermanevansretail

Cash flow management can make or break a retailer. If money is pouring out (expenditures) much faster than it is coming in (receipts), then there is major trouble ahead. Click the image for several cash flow tips.  

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

The Container Store: From Start-Up to Industry Leader

Posted on November 6, 2012 by bermanevansretail

As MSNBC reports: “The Container Store opened its doors in 1978 filled with products like colorful milk crates, straw baskets, and other organizational items. Since then, the company has opened locations from coast to coast. We sat down with co-founder … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment