Tag Archives: entrepreneur

Warby Parker’s Distinctive Approach = Success

Posted on June 12, 2017 by bermanevansretail

Warby Parker is a highly successful online — and now store-based — retailer of eyeglasses and sunglasses (“Prescription eyeglasses, starting at $95, with free shipping and free returns.”). As it notes on its Web site: “Warby Parker was founded with … Continue reading →

Posted in Career Video Clips, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Do You Have What It Takes to Be an Entrepreneur?

Posted on March 15, 2017 by bermanevansretail

Being an entrepreneur is certainly not an easy job. Among other things, a great entrepreneur requires creativity, patience, a willingness to take risks, expertise, endurance, and a whole lot more. According to Growth Hackers’ co-founder and CEO Jonathan Aufray: “An … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | 1 Comment

Can Tesla Sell Direct and Bypass Dealers?

Posted on December 27, 2016 by bermanevansretail

As we approach the end of 2016, we are going to present some of the most popular of the more than 1,500 posts that have appeared on Retailing A to Z. Today, we cover Tesla’s unique and controversial dealership program … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , , | Leave a comment