Tag Archives: entrepreneur

Some Shoppers Still Like Small Retailers — A Lot!

Posted on April 21, 2014 by bermanevansretail

Although this is the era of huge retailers, many shoppers still like patronizing small companies — even though large firms account for most retail sales revenues. As reported by eMarketer: “U.S. consumers are choosing small businesses because of the personalized … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , , , , , , , | 1 Comment

Is the 90 Percent Franchisee Success Rate Right?

Posted on August 20, 2013 by bermanevansretail

One of the long-time statistics circulating in retailing is that 90 percent of franchisees succeed — a rate far higher than that of independent startups and other retailers. But is this figure correct or is it really the stuff of … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , , | 1 Comment

Are Your Presentations as Good as They Can Be?

Posted on August 19, 2013 by bermanevansretail

Take a look at this tutorial from Alex Rister, a professional communicator.  

Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments