Tag Archives: customer service

Moms Go More Mobile This Holiday Season

Posted on November 22, 2013 by bermanevansretail

As we’ve reported before, many moms actively use their mobile devices during the shopping process. Now, there is new research that highlights the ways in which U.S. and Canadians will use their mobile devices during the 2013 holiday shopping season. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

What Do Shoppers Want from Retailers This Holiday Season?

Posted on November 10, 2013 by bermanevansretail

We’ve been posting a lot lately about the 2013 holiday shopping season — which is already underway (despite the media fascination with Black Friday).  Here are links to two of our recent posts: “Gearing Up for the Holiday Shopping Season” … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 3 Comments

Better Personalizing the Retail Experience

Posted on November 4, 2013 by bermanevansretail

In this multichannel era, it is imperative that store-based retailers work harder on their customer personalization efforts. As noted by Linda Lacina, writing for Entrepreneur: “The key to keeping brick-and-mortar relevant to shoppers lies in personalization. That’s one of the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 2 Comments