Tag Archives: customer service

Amazon Prime: A Loyalty Program That Really Pays Offs

Posted on January 3, 2015 by bermanevansretail

As we’ve reported before, while some retailers get the value of strong customer loyalty programs, there are others that still don’t. The current king of retail loyalty programs is Amazon with its Amazon Prime. The effectiveness of Amazon Prime is noted … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 3 Comments

Retail TouchPoints’ 2014 Customer Engagement Award Winners

Posted on December 18, 2014 by bermanevansretail

As we recently posted, the customer’s shopping experience  is vitally important to the success of any retailer. The retailers selected for Retail TouchPoints’ 2014 Customer Engagement Awards certainly grasp this: “As we move into 2015, retailers are focused on finding … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Cognizant’s 2014 Shopper Experience Study

Posted on December 10, 2014 by bermanevansretail

RIS News and Cognizant have published a report on the state of the shopper experience in 2014. More than 5,300 respondents in the United States, the United Kingdom, Germany, and China were surveyed. As RIS News’ editorial director Joe Skorupa notes at the beginning … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment