Retail TouchPoints’ 2014 Customer Engagement Award Winners

As we recently posted, the customer’s shopping experience  is vitally important to the success of any retailer.
The retailers selected for Retail TouchPoints’ 2014 Customer Engagement Awards certainly grasp this:
“As we move into 2015, retailers are focused on finding creative, innovative, and compelling new ways to engage with customers. Throughout all channels — in-store, online, via mobile, and social — merchants are striving for a consistent, cohesive brand experience. New technologies are now accessible to the smaller, regional brands as well as the largest, multi-billion-dollar retailers. These smart merchants are implementing innovative concepts in video, in-store technology, cross-channel marketing, and e-Commerce.”
Take a look at the slideshow to learn about the 13 winners for 2014.



This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer and tagged , , , , , . Bookmark the permalink.

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