As we recently posted, the customer’s shopping experience is vitally important to the success of any retailer.
The retailers selected for Retail TouchPoints’ 2014 Customer Engagement Awards certainly grasp this:
“As we move into 2015, retailers are focused on finding creative, innovative, and compelling new ways to engage with customers. Throughout all channels — in-store, online, via mobile, and social — merchants are striving for a consistent, cohesive brand experience. New technologies are now accessible to the smaller, regional brands as well as the largest, multi-billion-dollar retailers. These smart merchants are implementing innovative concepts in video, in-store technology, cross-channel marketing, and e-Commerce.”
Take a look at the slideshow to learn about the 13 winners for 2014.