Tag Archives: customer satisfaction

How Retailers Can Be More Customer-Centric

Posted on November 17, 2016 by bermanevansretail

A while back, Professor Joel Evans of Hofstra University’s Zarb School of Business wrote an article about “Customer Centricity” for Promo Magazine (now part of Chief Marketer.) The essence of that still rings true today — even more so given … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Can You Personalize Retailing without Shopper Participation?

Posted on November 16, 2016 by bermanevansretail

One of the toughest issues for retailers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, retailers need as much customer information as possible to target individual shoppers more … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , , | Leave a comment

2016 Holiday Shopping Tips for Smart Consumers

Posted on November 9, 2016 by bermanevansretail

Every year, BE Retail offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, this post keeps getting moved up. In 2012, when the holiday … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment