Tag Archives: customer loyalty

Ramping Up the Customer Experience

Posted on March 26, 2014 by bermanevansretail

Take a look at a recent interview that Evans on Marketing did with Rachel Levy Sarfin of OnlyIT.ca on how companies can improve the customer shopping experience. As Sarfin says: “The well-known adage of ‘the customer is always right’ is … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Focus More on Repeat Customers

Posted on March 7, 2014 by bermanevansretail

Many retailers spend a lot of money trying to attract more new customers as a way to generate greater sales — and profits. As a result, they sometimes do not pay enough attention to repeat business as the key to … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

Is Price the Major Shopping Driver? Not According to a New Study

Posted on March 4, 2014 by bermanevansretail

During — and since — the recent Great Recession, many shoppers have become more price sensitive. In addition, showrooming and mobile media apps that enable shoppers to track prices in real time have also contributed to intense price pressures for … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , | 3 Comments