Focus More on Repeat Customers

Posted on March 7, 2014 by bermanevansretail
Many retailers spend a lot of money trying to attract more new customers as a way to generate greater sales — and profits. As a result, they sometimes do not pay enough attention to repeat business as the key to their success.
New research from OrderGroove shows the value of repeat business. Check out the infographic below.

 

 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , . Bookmark the permalink.

2 Responses to Focus More on Repeat Customers

  1. Pingback: Focus More on Repeat Customers | Retailing | Sc...

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