Tag Archives: customer loyalty

The Importance of Repeat Customers

Posted on February 5, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “The Importance of Repeat Customers” by Joel R. Evans and Barry Berman   Too many retailers concentrate on how to woo new customers and, thus, they do not pay enough attention to what they can do to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

How Should Retailers Compute Customer Lifetime Value?

Posted on January 23, 2015 by bermanevansretail

Smart retailers realize that repeat business (customer loyalty) is one of the most important — if not THE most important — objectives to achieve in both the short and long run. This is a key challenge for many retailers, both … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

Amazon Prime: A Loyalty Program That Really Pays Offs

Posted on January 3, 2015 by bermanevansretail

As we’ve reported before, while some retailers get the value of strong customer loyalty programs, there are others that still don’t. The current king of retail loyalty programs is Amazon with its Amazon Prime. The effectiveness of Amazon Prime is noted … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 3 Comments