Tag Archives: customer expectations

Consistency Makes Good Customer Experiences Better

Posted on February 15, 2018 by bermanevansretail

Consistency makes good customer experiences better for all parties. Thus, we must ask. Are firms doing well with customer service (the customer experience). Or is it just hype? Some firms are doing well, other not so much. And consistency of … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Getting Great Online Customer Reviews

Posted on February 5, 2018 by bermanevansretail

For the huge number of firms using digital media, getting great online customer reviews is a must. And this post addresses that topic. These prior posts relate to today’s topic: Do Shoppers Really Believe Customer Reviews? How TripAdvisor Works Building … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

What Consumers Want in Returning Items

Posted on January 25, 2018 by bermanevansretail

Today, we consider what consumers want in returning items. And this is a topic that we have studied before. Reverse Logistics: How to Improve the Retail Returns Process. UPS to Aid Retailers in Return Process. How Shoppers Use the Return Option for Online Purchases. L.L. Bean’s Dominant … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , | 1 Comment