Tag Archives: customer expectations

How to Find Your Authentic Voice on Social Media

Posted on April 5, 2012 by bermanevansretail

As Ross McCammon says in Entepreneur magazine: “Social media are often so spontaneous that basic principles are necessary. And the most basic principle of all is: Write like you talk. Which is the best piece of advice any writer can … Continue reading →

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Opt-In E-mail Offers a Lesson in Loyalty Creation

Posted on April 3, 2012 by bermanevansretail

So, is Facebook really worth $100 billion? According to eMarketer research, only 27% of Facebook users view ads in a positive manner, compared with 47% for email. And people REALLY don’t like pop-up ads. Where do you stand? Click the … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment

True Fit Is Online Retailers’ Latest Attempt to Help Consumers Buy Right Size; No Tape Measures

Posted on March 22, 2012 by bermanevansretail

As Christina Binkley reports in the Wall Street Journal: “Online clothes shopping keeps promising more: flash sales, up-to-the-minute styles, inside peeks at the runway, and exclusive designer interviews. What every shopper wants and no one delivers, though, is the guarantee of … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , | Leave a comment