Tag Archives: customer expectations

Better Business Bureau Steps Up Online Effort as Consumers Turn to Review Sites Like Yelp

According to a story by Geoffrey Fowler and Angus Loten in the Wall Street Journal, lost in the buzz over Yelp, Angie’s List, and other online review sites “is the original feedback venue: the 100-year-old Better Business Bureau, which vets and … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Gen Y Speeds Up Luxury Goods Spending

According to eMarketer: “As Generation Y grows up and gains more buying power, the 18- to 34-year-old age group is increasingly purchasing luxury goods. According to a survey by American Express Business Insights, Gen Y consumers upped spending on premium, full-priced … Continue reading

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U.S. (and Global) Consumers Hold Businesses Accountable for Online Privacy

eMarketer reports that, “According to online privacy service provider TRUSTe, just 10 percent of U.S. adults reported being worry-free regarding their online privacy. Though the level of online privacy concern varied in degree, a large percentage of respondents reported significant … Continue reading

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