Tag Archives: customer expectations

How Small Retailers Can Think Big

Posted on August 4, 2013 by bermanevansretail

Third-party channel partners can enable local retailers to think bigger — and dramatically increase their geographic coverage. Consider the case of Sandy Poehnelt, owner of The Right Slice in Kauai, Hawaii — as reported by Inc.: “When customers began asking Sandy if … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 16 Comments

Uh, Oh: NRF Predicts Slower Back-to-School Revenues This Year

Posted on August 1, 2013 by bermanevansretail

For many retailers, back-to-school revenues comprise a large part of their annual sales. Thus, an uptick or down-tick for this season can have a big impact on the bottom line. This is the National Retail Federation’s take on back-to-school 2013: … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Being Smart in Raising Prices

Posted on July 31, 2013 by bermanevansretail

When and how to raise prices to cover costs and ensure profitability are key issues for retailers. But there is a wrong way and right way to do this. Consider these observations from professors Kusum L. Ailawadi and Paul W. … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment