Tag Archives: customer expectations

Retail Strategy Lessons from McKinsey & Co.

Posted on March 16, 2014 by bermanevansretail

McKinsey & Co., the world-renowned consulting firm, has published a lot of information about the field of retailing. Most recently, McKinsey’s Peter Breuer, Thierry Elmalem, and Chris Wigley have written an in-depth piece on the need for many companies to engage … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 2 Comments

Amazon.com: Not So Prime Any More?

Posted on March 14, 2014 by bermanevansretail

If you visit “About Amazon Prime” today, you will see the regular blurb on the advantages of being a Prime customer: “Receive all the benefits of Amazon Prime including FREE Two-Day Shipping for eligible purchases, unlimited access to stream movies … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

An Infographic Look at Starting a New Business

Posted on March 11, 2014 by bermanevansretail

Many factors must be taken into account in starting a new retail business. Among the decisions are: What is the line of business going to be? Where should a store be located? Should business be done online?  Here is an … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment