Tag Archives: competition

McDonald’s Shifting Gears

Posted on March 6, 2017 by bermanevansretail

McDonald’s is revamping its global strategy in hopes of stimulating sales and profits. Some of its planned changes are substantial. In January 2017, McDonald’s announced that it was selling a majority stake in its Chinese business. Given the huge size … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

How the World’s Population Is Changing

Posted on February 9, 2017 by bermanevansretail

For many large retailers, understanding the shifts in the global population is imperative. Take a look at this video to learn more.    

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Ralph Lauren in Turmoil

Posted on February 3, 2017 by bermanevansretail

Less than two years ago, Ralph Lauren Corp. hired its first outside CEO, Stefan Larsson. Yesterday, Larsson and the firm announced that he would be leaving. What happened? As reported by Suzanne Kapner for the Wall Street Journal: “A dispute over creative … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments