Tag Archives: category management

The Best Category Captains for Convenience Stores

Posted on February 16, 2016 by bermanevansretail

Each year, Convenience Store News (CSN) recognizes the best category captains in this retailing sector. As CSN’s Don Longo reports for its 2016 winners: “Category captains are in your customers’ brains. These category leaders not only know what consumers want to eat, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

What’s Ahead for Category Management?

Posted on March 5, 2013 by bermanevansretail

Category management is a merchandising process that focuses on the performance of an overall product category. The intent with this approach is to maximize total category sales and profit rather than that of individual brands. Shopper marketing involves understanding how consumers behave as … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Behavioral Category Management

Posted on July 1, 2012 by bermanevansretail

According to Avail Intelligence: “Behavioral merchandising means to observe and understand the behavior of each individual shopper as they click through the online store, compare it with similar data on all other shoppers, and draw conclusions to deliver relevant, personalized … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment