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Tag Archives: brick-and-mortar store
Worldwide, Brick-and-Mortar Stores Still a Big Winner
Despite perceptions to the contrary, on a global basis, brick-and-mortar stores are not fading away in the face of online and mobile shopping. However, these stores must be committed to customers and adaptive to the times. eMarketer reports that: “Customer … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged brick-and-mortar store, competition, customer expectations, eMarketer, experiential retailing, multichannel, opportunity, planning, PricewaterhouseCoopers, success
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