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Tag Archives: Best Buy
Target: The Latest Entrant into Holiday Price Matching
Target is following in the footsteps of Best Buy with its holiday pricing strategy. As the Wall Street Journal reports: “Seeing a very competitive battle this holiday, Target said that for the first time, it will match select online rivals’ … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged Best Buy, competition, customer expectations, merchandising, online shopping, price matching, pricing, shoppers, Target, trends, video
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Best Buy Digs Deeper into Price Discounting
As we’ve reported before, Best Buy is in a battle for its future. As such, the chain’s decision to be more aggressive with its holiday price-matching strategy is a tricky maneuver — and it will be tough on profit margins since … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged Amazon, Best Buy, customer expectations, financial performance, online shopping, opportunity, price matching, pricing, promotion, showrooming, trends
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Can Showrooming Be Turned into a Positive?
As we have discussed several times, showrooming is a major problem for store-based retailers that are losing customers who visit the store and then buy online. And many retailers continue to fight back. Sometimes, they do so reactively — such … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Amazon, Best Buy, customer expectations, customer loyalty, customer service, experiential retailing, online shopping, showrooming, social media, strategy, Target, Wal-Mart
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