Tag Archives: Amazon

Google+ a Ghost Town as Brands Decamp for Pinterest

Posted on May 25, 2012 by bermanevansretail

Google has been working quite hard to become a bigger player in the social media marketplace with its Google+ venture. But as of now, the results are disappointing. As in Cotton Delo reports in Advertising Age: “Google+ launched brand pages … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Can Showrooming Be Slowed Down?

Posted on May 24, 2012 by bermanevansretail

Wal-Mart and other big-box retailers are trying to boost their web strategies to counter showrooming, where shoppers scope out items in stores but buy on Amazon and other retailing Web sites. Ann Zimmerman has details on the News Hub.

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Here Comes the $199 Kindle Fire

Posted on May 21, 2012 by bermanevansretail

See CNN Money’s video clip that analyzes of the costs of the initial Kindle Fire — and Amazon’s pricing strategy for it. There are a lot of trade-offs versus the iPad. Click on the photo to access the video.  

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | Leave a comment