Tag Archives: Amazon

Amazon Marketplace Merchants Complain of Competition with…Amazon?

Through its Amazon Marketplace, the retailer enables 3rd-party firms to offer items for sale at Amazon.com. Overall, merchants are satisfied with this. But sometimes, Amazon competes with these merchants and makes it tough for them to succeed. As Don Reisinger, … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , | Leave a comment

Why Customer Experience Leads to Customer Satisfaction

As Debra Ellis, founder of Wilson & Ellis Consulting, says: “Companies like Amazon, Apple, and L.L. Bean are scoring big on customer satisfaction is because they are ‘focused on creating the best experience for their customers’.” Click the icon to … Continue reading

Posted in Part 1: Overview/Planning | Tagged , , , , , | Leave a comment

Tough Sailing Ahead for Some Traditional Retailers

The retailing landscape has changed so dramatically over the past few years that some well-entrenched retailers are looking out at a tough and complex future in which they must better adapt to prosper — or even survive. Recently, Brad Stone and David … Continue reading

Posted in Part 8: Putting It All Together | Tagged , , , , , | Leave a comment