Universum 2018 Most Attractive Employers

Posted on September 4, 2018 by bermanevansretail

For many years, Universum has conducted surveys to get students’ take on employer attractiveness. Click here to access the last few reports for U.S. business student rankings. 2017. 2016. 2015. 2014. Today, we look at Universum 2018 most attractive employers.

According to U.S. Business Students: Universum 2018 Most Attractive Employers

Universum

“is a global leader in employer branding. During the past 30 years, we have established ourselves in 50 markets globally. And our diverse workforce is present in 20 countries. Further, our services include actionable research, strategic consulting, and data-driven communications. In addition to social media solutions for talent branding, sourcing, and analytics. We partner with over 1,700 clients, including many Fortune 500 firms. As well as global media partners that publish our rankings and trend reports. We work with over 2,000 universities, alumni groups, and organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose.”

In general, Universum’s surveys provide information for potential employees. And they provide brand positioning feedback for employers.

For 2018, Universum surveyed a total of 62,366 colleges and universities. They represented 352 universities. Of that sample, 20,879 were business students.

Click the image for the 2018 student survey. Then, see below for more ratings by U.S. business students.

Universum 2018 Most Attractive Employers

Universum 2018 Most Attractive Employers
 

Posted in Career Useful Information, Careers in Retailing | Tagged , , | 1 Comment

Popularity of Bricks and Clicks

Posted on August 28, 2018 by bermanevansretail

For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks.

It should come as no surprise that the majority use both online and offline channels. 27% shop either only or mostly online, while 16% shop either only or mostly online.

As Felix Richter reports for Statista:

“According to a recent report from Periscope by McKinsey, very few Americans shop exclusively in-store or online. As the following chart illustrates, most consumers are multichannel shoppers — shopping at brick-and-mortar stores as well as online. Interestingly, those who have a clear tendency to shop at physical stores outnumber those who make most or all of their purchases online.”

Popularity of Bricks and Clicks
 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Checkout Counters Still in Demand

Posted on August 27, 2018 by bermanevansretail

Yes, transactions have changed dramatically in recent years. Many more shoppers buy online and have merchandise delivered. BUT, the popularity of the checkout counter for in-store transactions may surprise you.

As eMarketer reports: 

“The traditional checkout model is undergoing a major technological overhaul. But consumers aren’t necessarily ready to replace their human cashiers. A July 2018 poll by CivicScience found that 57% of U.S. Internet users prefer to use cashiers when purchasing items in store. Just one-third of respondents said the self-checkout line was the preferred option.”

“Similar to use of other in-store technologies, age is a contributing factor for self-checkout preferences.  75% of respondents ages 55 or older, and 55% of those 35 to 54, would rather wait in line for a cashier than head over to an area set up with self-service registers. Millennials (those 18 to 34) were found to be divided on what kind of checkout experience they prefer. Slightly less than half (46%) prefer self-checkout, while 39% said they like a cashier-led interaction instead. With more millennials favoring self-checkout, CivicScience concludes that the role of the cashier may become obsolete as younger consumers mature and adoption is more widespread. “

Checkout Counters Still in Demand
 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , | Leave a comment