How to Have a Better Online Store

Posted on September 1, 2014 by bermanevansretail

Small can be big!

bermanevansretail's avatarRetailing: From A to Z

More small retailers have developed online stores in recent years. The costs are relatively low, there are many easy-to-use templates, and a variety of outsourcers offer Internet services.
Nonetheless, some of these retailers are not optimizing their online efforts.
Here are some useful tips from Vebology (part of KOL Limited, a UK-based company that enables people and small business owners to launch their own, easy-to-manage online stores).



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Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments

Addressing Gender Differences in Online Persuasion Strategies

Posted on August 30, 2014 by bermanevansretail
As we wrote a while back in one of our most popular posts, there has been significant research about differences in online shopping behavior by gender.
MindWhat, an analytics firm observes: “Are men from Mars? And women from Venus? Probably not! But they do show quite different buying behavior.The differences in online shopping behavior of male and female shoppers suggest that the persuasion strategies should be gender specific.”
Here is a good infographic from MindWhat on how to address some of these differences.

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

What Would YOU Do If You Won $100,000?

Posted on August 29, 2014 by bermanevansretail
Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like to know if answers to this question differ by age group.
According to recent research by Harris Interactive, as reported by eMarketer:
“2014 polling by Harris Interactive asked US internet users what they would do if they won the lottery or received an inheritance of $100,000 and found that 18-to-36-year-old respondents were most likely to pay off any existing debt or loans if they were to get so lucky. Millennials were also relatively likely to save the money for a rainy day fund or unexpected expenses, cited by 43% of respondents from that age group. However, they weren’t so hot on planning for retirement, with around one-quarter saying they would do that with the money. This was on par with 18- to 36-year-olds using the $100,000 for big purchases: 27% said they would buy a house, while 25% would get a car.”
Click the chart to read more.
 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , | Leave a comment