Why Consumers Still Abandon Their Shopping Carts and How to Fix This

Posted on January 13, 2015 by bermanevansretail
Now that online retailing strategies are relatively mature, isn’t it time that more retailers figure out how to reduce the high rate of shopping cart abandonment?
As Stefan Schumacher writes for the Payroll Blog:
“Many online shoppers end up abandoning their virtual shopping carts, because they are confused about what do next, surprised by hidden costs, the Web site crashed, or it took too long. E-commerce sites lose nearly $20 billion because of shopping cart abandonment each year. So if you’re running your own E-commerce business, you want to optimize the checkout process as best you can. You want to convert all of your shoppers into sales. Reducing shopping cart abandonment is a great way to do it.”

 

Check out the Payroll Blog’s helpful infographic.


 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

Tips for Shopping More Safely Online

Posted on January 12, 2015 by bermanevansretail
As we know, hacking and identity theft make us more vulnerable than ever when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can to protect ourselves.
 
In the infographic below from Sainsbury’s Bank, “We’ve put together 15 steps for safe online shopping, along with how to stay safe using mobile devices, and Wi-Fi. We’ve also included tips on what to do if you encounter any illegal activity.”

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Great Retail Experience Innovations: A Slideshow

Posted on January 11, 2015 by bermanevansretail
2014 was a strong year for retail innovations related to the shopping experience; and 2015 promises to usher in other innovative approaches.
Whisbi, a firm that helps integrate the retail experience, has put together an excellent slideshow on this:
“Retailers such as Rebecca Minkoff, Kate Spade Saturday, or Waitrose have been paving the way for an innovative fusion between brick-and-mortar and digital, offline, and online shopping. This has been empowered by technology innovations such as beacons, mobile, wearables, or disruptive omnichannel solutions like that of Whisbi.”
“We’ve collected the 25+1 most inspiring examples from recent times, looking for answers to the intriguing question how and why E-tailers are opening physical stores whilst retailers integrate digital solutions into their practices. We’ve also taken a glance into the crystal ball of retail to predict what trends will shape the shopping culture of 2015.”
 

 
 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 3 Comments