Gillette Promotion Called Best Movie Tie-In of 2015

Posted on December 29, 2015 by bermanevansretail

Entertainment Retailing Is Big in 2015! See Gillette’s Movie Tie-In.

Evans on Marketing's avatarEvans on Marketing

The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies.

According to Advertising Age, Gillette earned the “‘sharpest movie-tie in’ for its campaign around Marvel’s Avengers: Age of Ultron film, which included this spoof ad for mythical Avengers-inspired razors.”



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Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | 1 Comment

Video Tips: How to Be Safer Online

Posted on December 28, 2015 by bermanevansretail
Although it’s nearly possible to totally protect ourselves (whether a person or a business) against identity theft and an invasion of our online privacy by hackers, there are several things that we can do to make it tougher for hackers to get into our online accounts and social media.
How big is this problem? Take a look a look at this chart on cyber crime based on November 2015 data generated by Hackmageddon. Cyber attacks on U.S. sites dwarf those in the rest of the world.


 

Watch the two videos highlighted below. Can YOU pass the quiz in the second video?

 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Happy Holidays from Us to You!

Posted on December 24, 2015 by bermanevansretail

 

All the Best from Retailing: From A to Z by Joel Evans

 

Happy Holidays Images
Image courtesy of Happy Holidays Pictures

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment