Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

Every Retailer Needs a Technology Plan — Even Small Ones

Posted on June 27, 2013 by bermanevansretail

As Nelly Yusupova, founder of TechSpeak for Entrepreneurs, discusses in this video clip: “Having access to the right information in a time of crisis is essential, and a technology plan allows for key information to be shared among employees.”   … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

Learning from Customer Complaints

Posted on June 26, 2013 by bermanevansretail

Watch this video clip from serial entrepreneur Gary Vaynerchuk about turning customer complaints into opportunities.    

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment

Follett Uses Technology to Run Its Book Operations

Posted on June 14, 2013 by bermanevansretail

Follett “generates more than $2.7 billion in annual sales by providing universities, libraries, and schools and school districts with a wide range of educational tools and services that fuel the learning process and spark the imagination. We bring together our capabilities … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment