Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

Four 2016 Video Forecasts by TIAA-CREF’s Chief Economist

Posted on January 26, 2016 by bermanevansretail

TIAA-CREF, the full-service investment firm that manages nearly $835 billion in assets, recently produced a series of short videos about the year ahead (2016) featuring its Chief Economist Tim Hopper.  1. The U.S. economy should accelerate modestly this year. 2. Fed rate … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

Are YOU Prepared for Today’s Health-Conscious Consumer?

Posted on January 22, 2016 by bermanevansretail

This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with catering to consumers who are interested … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments

Gillette Promotion Called Best Movie Tie-In of 2015

Posted on December 29, 2015 by bermanevansretail

Entertainment Retailing Is Big in 2015! See Gillette’s Movie Tie-In. Evans on Marketing The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies. According to Advertising Age, Gillette earned the “‘sharpest … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | 1 Comment