Category Archives: Technology in Retailing

Are These Shoes Meant for Shopping?

Posted on March 27, 2017 by bermanevansretail

Over the years, retailers have done lots of research on shopper behavior. including eye tracking and facial recognition. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers. As Oliver Smith reports for The … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , | 1 Comment

Who Is Most Apt to Use a Smartphone in the Store?

Posted on March 16, 2017 by bermanevansretail

In just a short time, smartphone in-store usage has exploded. Unsurprisingly, younger shoppers are leading the way. According to eMarketer: “A February 2017 survey of U.S. smartphone users conducted by Euclid Analytics found that respondents ages 16 to 21 (Generation … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 1 Comment

How the Internet Is Revolutionizing Retail – An Infographic

Posted on February 21, 2017 by bermanevansretail

Guest Post by Patrick Thuot, Vice-President of Storetraffic The Internet has made a huge impact on everyone’s life; that is not an exaggeration. Over the last number of years we can safely say that the Internet and related technology have changed … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment