Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Reflecting on the 16th Anniversary of 9/11

Posted on September 11, 2017 by bermanevansretail

It has now been 16 years since one of the worst days in American history — a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect. Each year on this date, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Great Post-Purchase Communication Is Essential

Posted on September 7, 2017 by bermanevansretail

Post-purchase communication is a key to continued customer patronage as well as to long-term brand loyalty. Poor follow-up can be quite detrimental to customer relationships. So, how can we do better? Alexandra Sheehan, writing for Shopify, offers several observations and … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | 2 Comments

How Shoppers React to Bad Social Media Comments

Posted on September 5, 2017 by bermanevansretail

What happens when consumers complain on social media? According to eMarketer: “Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment