Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Tips on How to Get Great Customer Reviews

Posted on August 28, 2017 by bermanevansretail

We know that lousy customer reviews can be the KOD (kiss of death) for some retailers. We also know that strong customer reviews can enhance sales in a meaningful way. So, how do we get great customer reviews? Consider these … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

How Men and Women Use Technology While Shopping 

Posted on August 23, 2017 by bermanevansretail

Euclid has just published the results of an important study: “Evolution of Retail: The Gender Gap — How Men and Women Use Technology While Shopping.” Click here to access the report [Note: A free sign-in is required.   As Euclid notes: … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , | Leave a comment

Being Viewed More Credibly/Authentically

Posted on August 8, 2017 by bermanevansretail

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain. As Bob Hutchins reports … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment