Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Learn More About the Sharing Economy

Posted on August 1, 2017 by bermanevansretail

With the popularity of Uber, AirBnB, and other firms, the “sharing” economy continues to take off. Listen to this podcast to learn more: “In the latest episode of eMarketer’s ‘Behind the Numbers’ podcast, VP of Forecasting Martin Utreras discusses the … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment

What’s YOUR Social Media Policy for Employees?

Posted on July 20, 2017 by bermanevansretail

Globally, a very important issue facing companies of all types and sizes involves the use of social media by employees. Whether we are considering comments on company social media or observations at personal social media pages, there is a lot … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , | 1 Comment

Social Media Dos and Don’ts

Posted on July 17, 2017 by bermanevansretail

Are you and/or your firm actively utilizing social media? If yes, do you know what behaviors that consumers feel are “cool” or “annoying”? As Felix Richter reports for Statista: “The rise of social media has presented brands [retailers] with a … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment