Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Etsy: A Different Kind of Online Retailer

Posted on June 13, 2012 by bermanevansretail

Here’s how Etsy describes itself: “Etsy is the world’s handmade marketplace. Our mission is to empower people to change the way the global economy works. We see a world in which very-very small businesses have much-much more sway in shaping the … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , | Leave a comment

Walgreens Innovates with Text Alerts

Posted on June 13, 2012 by bermanevansretail

The Walgreens drugstore chain has developed a clever and very customer-friendly competitive advantage through its new text alert program for prescription drugs. The highlights of the program are shown here.

Posted in Part 1: Overview/Planning, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment

“Killer” Social Media Strategies

Posted on June 12, 2012 by bermanevansretail

Click the cover of this report to learn more about how to maximize a social media strategy that utilizes Facebook, Twitter, and/or YouTube.

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