Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

10 Free Market Research Tools for Small Businesses

Posted on June 14, 2012 by bermanevansretail

At its Web site (click the image below), Social Strand Media offers a number of great resources and tips on marketing research that are especially valuable for a small firm.

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment

The Challenges of Cross-Channel Data Integration

Posted on June 14, 2012 by bermanevansretail

As research shows, consumers have high expectations about the multi-channel retailers with which they interact. For the retailers, data integration is a key to addressing consumer desires across platforms. Click the chart to learn more from eMarketer.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , | Leave a comment

Security and Privacy Concerns Remain for Mobile Devices

Posted on June 14, 2012 by bermanevansretail

As discussed by eMarketer: “Cost may be the top consideration when Internet users around the world decide which PCs, tablets, and smart phones to buy, but security and privacy issues are not far behind, according to data from Edelman’s February 2012 … Continue reading →

Posted in Global Retailing, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , , | Leave a comment