Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

What Is Direct Selling?

Posted on June 15, 2012 by bermanevansretail

Learn more about direct selling as a field and a career path.

Posted in Career Video Clips, Careers in Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , | Leave a comment

Slicing, Dicing, and Mincing Personal Data to Target Ads

Posted on June 15, 2012 by bermanevansretail

Welcome to the new, more micro, more hidden era of data mining of consumer information. As reported by JWT Intelligence: “The amount of information consumers are making available about themselves, their habits, and their personalities online is like catnip to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment

Privacy Management on Social Media ites

Posted on June 15, 2012 by bermanevansretail

As reported by Pew Research, more social media users have stepped up efforts to protect their privacy. Click the chart for more information.

Posted in Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , | Leave a comment